7. Promotion and Marketing
Now comes the last, but probably most important part of the whole process. There are literally millions of websites out there and who knows how many related to your business. How do you ensure that your site stands out? That you get some value for all the hard work you've put in preparing your web site.
Firstly, ensure that you have added META TAGS to all your pages and that they accurately reflect your business. Next, register your site with the popular search engines. NOTE: they will take some time to review or index your site, up to 8 weeks.
Make sure all your stationery has the web address on it, from letterheads, to business cards to invoices. As well as any advertising that you have in magazines etc, should prominently display your web address.
Offer to share or swap links with other sites. Actively request a link from those sites you look at and use.
You can buy advertising on other websites in the form of banner ads or sponsorships, but these are only having limited success with less than 1 click through per 100 impressions.
Useful Links
Wilson Web Marketing Resources
Web Marketing Today
